Privacy Policy — king555

By accessing or using the king555 Platform, including creating a registered Account, making a deposit, or otherwise engaging with our services, you acknowledge that you have read and understood this Privacy Policy and consent to the processing of your personal data as described herein. If you do not agree to the terms of this Policy, you must not use the Platform.

This Policy applies to all registered players, visitors, and prospective users of the king555 Platform, regardless of the device or method used to access our services. It should be read alongside our Terms and Conditions, which govern your contractual relationship with king555, and our Responsible Gambling Policy.

By accessing or using the king555 Platform, including creating a registered Account, making a deposit, or otherwise engaging with our services, you acknowledge that you have read and understood this Privacy Policy and consent to the processing of your personal data as described herein. If you do not agree to the terms of this Policy, you must not use the Platform.

For the purposes of this Privacy Policy, the following terms have the meanings set out below:

• "Personal Data" means any information that identifies or can reasonably identify a living individual, whether directly or in combination with other data.
• "Processing" means any operation performed on Personal Data, including collection, storage, use, disclosure, erasure, or destruction.
• "Data Controller" means the entity that determines the purposes and means of processing Personal Data — in this case, king555.
• "Data Processor" means a third party that processes Personal Data on behalf of king555, subject to written data processing agreements.
• "KYC" (Know Your Customer) means identity and age verification procedures required under our anti-money laundering and responsible gambling obligations.
• "Account" means a registered user profile created by a Player on the king555 Platform.
• "Cookies" means small data files placed on your device by our Platform or authorised third-party services to support platform functionality and analytics.
• "Player" or "User" means any individual who accesses the king555 Platform, whether registered or as a visitor.

king555 acts as the Data Controller in respect of Personal Data collected through the Platform. As Data Controller, king555 determines the purposes for which your data is processed and is responsible for ensuring that processing is carried out lawfully, fairly, and transparently.

Where king555 engages third-party service providers — such as payment processors, KYC verification providers, or cloud infrastructure partners — to process Personal Data on its behalf, those parties act as Data Processors and are bound by written contractual obligations consistent with applicable data protection standards.

If you have any questions about how your Personal Data is handled, or wish to exercise any of your data rights, please refer to Section 16 (Contact Us) of this Policy.

king555 collects the following categories of Personal Data in connection with the provision of our services:

We do not intentionally collect sensitive categories of Personal Data (such as health, religious, or political data) except where strictly necessary for responsible gambling assessments and only with your explicit consent where required.

king555 collects Personal Data through the following means:

• Direct provision by you: When you register an Account, complete KYC verification, make a deposit or withdrawal, contact our support team, or participate in promotions, you provide Personal Data directly to us.
• Automated collection: When you access the Platform, our systems automatically collect Technical Data and Usage Data through server logs, cookies, and similar technologies.
• Third-party sources: We may receive identity verification data from our KYC partners, fraud screening data from payment processors, and publicly available information for AML screening purposes.
• Payment processors: When you transact via Touch 'n Go eWallet, Boost, GrabPay, Maybank, CIMB, Public Bank, Hong Leong Bank, DuitNow, FPX, or USDT TRC20, relevant transaction metadata is shared with us by those payment service providers.

king555 processes your Personal Data for the following specific purposes:

• Account management: Creating, maintaining, and administering your registered Account, including password management, profile updates, and Account security.
• Service delivery: Providing access to casino games, live dealer tables, sports betting markets, bonuses, and all other features of the Platform.
• Payment processing: Processing MYR deposits and withdrawals via your chosen payment method, verifying transaction legitimacy, and maintaining financial records.
• Identity verification (KYC): Confirming your identity, age (21+), and, where required, source of funds, in compliance with our anti-money laundering and responsible gambling obligations.
• Customer support: Responding to your enquiries, resolving disputes, and maintaining records of communications for quality and compliance purposes.
• Fraud prevention and security: Monitoring Platform activity to detect, investigate, and prevent unauthorised access, fraud, money laundering, and other prohibited conduct.
• Responsible gambling: Monitoring gaming patterns to identify potential signs of problem gambling and delivering responsible gambling interventions where appropriate.
• Legal compliance: Fulfilling our obligations under applicable international licensing requirements, AML regulations, and data protection standards.
• Marketing communications: Sending you promotional information about king555 offers, where you have provided consent and not opted out. You may withdraw consent at any time by contacting us.
• Platform improvement: Analysing Usage Data and Technical Data to improve the performance, security, and features of the Platform.

king555 processes your Personal Data on the following legal bases:

• Contractual necessity: Processing required to enter into and perform our contract with you, including Account management, payment processing, and game delivery.
• Legal obligation: Processing required to comply with our legal obligations under applicable international licensing requirements, anti-money laundering regulations, and age verification mandates.
• Legitimate interests: Processing for fraud prevention, platform security, and responsible gambling monitoring where our legitimate interests are not overridden by your data rights.
• Consent: Processing for direct marketing communications, where you have explicitly opted in. You may withdraw this consent at any time without affecting the lawfulness of prior processing.

king555 does not sell, rent, or trade your Personal Data to any third party for their own commercial purposes. We may share your data with the following categories of recipients, strictly to the extent necessary to provide our services or comply with legal obligations:

• Payment service providers: Touch 'n Go eWallet, Boost, GrabPay, Maybank, CIMB, Public Bank, Hong Leong Bank, DuitNow, FPX, and other processors require access to transaction-relevant data to process your MYR deposits and withdrawals.
• KYC and identity verification providers: Third-party verification services that process your identity documents and confirm your eligibility to use the Platform.
• Cloud infrastructure and technology providers: Hosting, database, and platform infrastructure providers who process data as Data Processors under binding contractual agreements.
• Fraud prevention and AML screening services: Providers that assist in detecting suspicious activity, money laundering, and other financial crime.
• Customer support platforms: Tools used to manage and record support interactions, subject to data processing agreements.
• Regulatory and law enforcement authorities: Where required by law, court order, or regulatory direction, king555 may disclose Personal Data to competent authorities.

All third-party Data Processors engaged by king555 are required to implement appropriate technical and organisational security measures and are prohibited from using your data for their own purposes beyond the scope of their service to king555.

king555 retains your Personal Data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable legal and regulatory obligations.

• Active Account data: Retained for the full duration of your Account relationship with king555 and for a minimum of five (5) years following Account closure, as required by AML and licensing obligations.
• Financial transaction records: Retained for a minimum of five (5) to seven (7) years following the date of each transaction, in accordance with applicable financial record-keeping requirements.
• KYC documents: Retained for the duration of the Account relationship and for a minimum of five (5) years after Account closure.
• Support communications: Retained for up to three (3) years following the closure of a support interaction, unless longer retention is required for ongoing legal or regulatory matters.
• Marketing consent records: Retained for the period during which consent is active, plus a reasonable period thereafter to evidence the consent given.

Upon expiry of the applicable retention period, Personal Data is securely deleted or anonymised in accordance with our data lifecycle management procedures.

king555 implements appropriate technical and organisational measures to protect your Personal Data against unauthorised access, accidental loss, destruction, alteration, or disclosure. These measures include, but are not limited to:

• 256-bit SSL/TLS encryption for all data in transit between your device and our servers.
• Encryption at rest for stored Personal Data, including KYC documents and financial records.
• Role-based access controls limiting staff access to Personal Data on a strict need-to-know basis.
• Multi-factor authentication requirements for administrative access to systems containing Personal Data.
• Regular security assessments, penetration testing, and vulnerability scanning of our Platform infrastructure.
• Incident response procedures for detecting, reporting, and managing personal data breaches, including notification to affected players where legally required.

While king555 takes reasonable precautions to protect your data, no method of electronic transmission or storage is completely secure. We strongly encourage players to use strong, unique passwords for their Accounts and to enable two-factor authentication where available.

king555 uses cookies and similar tracking technologies to operate the Platform and improve your experience. The following types of cookies may be used:

• Strictly necessary cookies: Essential for the operation of the Platform — enabling login sessions, security features, and core functionality. These cannot be disabled without affecting Platform performance.
• Functional cookies: Remember your preferences (such as language settings and display options) to personalise your experience.
• Analytical cookies: Collect aggregated, anonymised data about how players use the Platform, enabling us to identify improvements and measure feature performance.
• Security cookies: Used for fraud detection, bot prevention, and session integrity validation.

You may manage cookie preferences through your browser settings. Please note that disabling certain cookies may affect the functionality of the king555 Platform. We do not use cookies to serve third-party advertising on this Platform.

Depending on your jurisdiction, you may hold the following rights in relation to your Personal Data processed by king555. To exercise any of these rights, please contact us using the details in Section 16.